10 WAYS TO ATTRACT TENANTS
As a landlord, you want a good tenant—someone who’ll make your life easier. But how will you attract the ideal tenant to live in your property? Here are things you should do:
One: Know what you want in a tenant.
Before putting up a listing or having a showing, you should first have an idea of what you want in a tenant. This will help you focus on a target market when writing the listing copy. Do you want young professionals as tenants? Or do you want a family or retirees to live in your property?
Two: Create an awesome listing.
This is important as the majority of tenants use an internet listing service to find their next rental. With an awesome listing, you can entice potential tenants to view the property. When writing it, remember that your listing copy should:
- Pique potential tenant’s interest
- Be informative yet concise
- Have a visible contact number of you or your property manager
Aside from these, prepare answers for questions about pets, minimum income, smoking, and the like so that potential tenants can also decide if your property is the right fit for their needs. This will speed up the process and will make sure that you’ll get your ideal tenant.
Three: Have professional photos.
Having great pictures in your listing will create interest and will allow potential tenants to imagine living in the space.
Bring your awesome property to tenants’ attention with professional photography or better yet, have a videographer take a virtual tour of the house!
Four: Increase property’s value with good features.
Some features that tenants like are:
- Quality kitchen
- High-quality fixtures and appliances
- Strong and stable internet connection
- Strong phone signal
- Good outdoor area
- Pet-friendly property
- Built-in wardrobes
- Dishwashers
- Air-conditioning
- Extra storage space
Having these can add value to your property and make tenants think that the property is worth the rent.
Five: Know the local amenities.
Familiarise yourself with the local amenities in the area such as public transport, schools, cafes, parks, supermarkets, and the like. This will help tenants envision what kind of lifestyle they can have in the neighbourhood and make them more comfortable in the area. Also, this will show that you’re a helpful and knowledgeable landlord!
Six: Maintenance, maintenance, maintenance.
Make sure that your property is in peak condition with regular maintenance. This will also ensure that you have less cleaning, repairs, and preparation to do for a showing.
Your hands-on approach to the property will give potential tenants peace of mind knowing that the property—and them, by extension—are in good hands. Also, doing preventive maintenance can save you money and time by making sure that things are in working order and reducing the chance of them breaking down in the future.
Seven: Rigorously screen tenants.
This is essential, for you to really get your ideal tenant. Here are some screening procedures you can do:
- Thoroughly check the potential tenant’s background, credit score, and income.
- Speak to former landlords to see what kind of tenants they are.
- Call references to know more about the tenant’s character.
- Ask the tenant questions to gauge what kind of person they are. Ask questions like, do you have a pet? Why are you moving? Who will be living in the property?
Eight: Communication is key.
Clear and constant communication is important to quality tenants. They want someone that's always reachable and can answer their questions. So you have to open up all lines of communication and ensure that you can answer them. This is also a way for you to know them better and see if they're a good fit for your property.
Nine: Being flexible is important.
This comes hand in hand with good communication—you should be flexible in meeting potential clients. If you’re not, it’s likely that they’ll just move on to another property.
Because most tenants only have time to see properties on weekends or after work, make sure to provide time to meet them. This will allow you to get to know them better and notice any red flags.
Ten: Stay organised.
Quality tenants will look for an efficient and organised landlord. Make sure that you have answers to the inquiries, respond quickly to requests, and are open to communication. To make it easier, you can engage the help of a property manager.
Good luck with finding your ideal tenant! If you need advice or someone to manage your rental properties, we can come to your rescue! Just give us a message, and we’ll be there!
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